![]() ![]() ![]() But COVID-19 represents a watershed moment in the business, one that is accelerating current trends in media consumption and forcing Hollywood to embrace its digital future.ĭesperation has driven studios to shrink the once sacrosanct 90-day theatrical window, a move some have been contemplating for more than a decade. Long before a public health crisis closed exhibitors’ doors, the audience’s retreat from the theater to home video had driven both anxiety and opportunity at entertainment companies.
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